
TCG built for
the next visit.
Give players a collection to build, a reason to return and a choice to keep value in cards. Obby brings that model to iGaming as a workflow for your own game.
A playable format.
Your next game.
Play the collecting loop in Cosmopet. Then use Obby’s workflow to build your own world, rules and economy in Studio.
An established habit.
A new opportunity.
People already spend on collections — and keep what they buy. We’re bringing that familiar relationship with cards to iGaming.
Card spending has grown.
Japan · card games & trading cards
Collections carry value.
Australia · all collectables
50 items in the median collection
Show sources & data
Japan Toy Association, June 2026. Domestic card games and trading cards at suggested retail prices. Fiscal years run April–March; FY2025 ends March 2026 and is provisional. This regional series is not the global TCG market. Dollar values use a fixed 2025 annual-average rate of JPY149.632 per US$1, preserving the original growth pattern; they are not historical dollar revenues or inflation-adjusted values.
| FY | JPY bn | US$ bn |
|---|---|---|
| 2019 | 113.303 | 0.757 |
| 2020 | 122.452 | 0.818 |
| 2021 | 177.646 | 1.187 |
| 2022 | 234.906 | 1.570 |
| 2023 | 277.425 | 1.854 |
| 2024 | 302.466 | 2.021 |
| 2025 (provisional) | 338.414 | 2.262 |
Deloitte Access Economics / eBay, State of Collectables 2025, p. 4. Survey of 1,998 Australian adults; the two medians describe collectors across all categories, not only trading cards. The original median is A$2,200, approximately US$1,420 at the conversion rate below. The symbols show item count, not money retained or holding duration. These studies describe different populations and do not measure iGaming retention. Conversion: A$1.551 per US$1. Both rates come from the IRS 2025 annual-average table.
An unfinished set.
A reason to return.
The binder makes the next goal visible: a missing rarity, a Clean or Worn edition, a favorite character to complete. Our hypothesis is that this progress gives players a reason to return.


Uncommon

Rare

Epic
Value in the card.
A choice to hold.
Cosmopet has 99% theoretical RTP when all cards are sold. Players can instead keep value in their collection and choose when to sell. That value remains owed to them.
Sell the card.
Its value returns to the balance.
Keep the card.
Its value stays in the collection.
Make a small session
feel worth the visit.
Design for a few packs each week, at the player’s own pace. A rich reveal gives a small purchase room to breathe; Quick mode serves players who prefer speed.
Make the opening count.
Art, motion and sound give even one opening a sense of occasion.
Collect at your own pace.
Quick mode shortens the reveal. The keep-or-sell choice stays with the player.
Quality you can see.
And hear.
The binder, the card finish, the sound of a reveal. Explore the details that make Cosmopet feel like a finished game.
56 original card designs.
48 character designs. Eight Mythic encounters. 104 variants with Worn editions.
























































A binder worth completing.
Authored silhouettes make every missing card recognizable.
A world that stays alive.
A layered scene, floating scenery and a portal behind the card.




The pace belongs to the player.
Reveal FX for the occasion. Keep all when the collection comes first.



A sale with a clear finish.
Protected during the turn. Confirmed once. Then the next card.
Kept. Landed. Accounted for.
Cards fly into the binder, with a visible receipt and updated value.



Listen to the details.
A sound for every moment.
Change the rule.
Change the experience.
The workflow is a foundation you can change. We adapt its rules, economy and content to your brief — so your game can play differently, not just look different.
The workflow is built.
You direct the game.
Obby adapts the game logic, economy and content workflow to your brief. Your team directs production in Studio, with scenes, connected context and agent costs in view.
See how the game fits together.
Make collecting
your next format.
Let’s map the format to your audience, economy and IP. Obby brings the workflow, Studio and the team behind Cosmopet.

















Kiro
Sprig
Oomi